Privacy Policy

1. Introduction

Stanley Equipment Co. ("Stanley Equipment," "we," "us," or "our") operates this website and the related rental management system. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our site, request a quote, or rent equipment from us. By using our services, you agree to the terms of this policy.

2. Information We Collect

We collect information that you provide directly to us, including:

• Contact information (name, email, phone, mailing address)
• Business information (company name, billing address)
• Rental information (equipment requested, dates, job site address, project description)
• Payment information (collected and processed by Stripe; we do not store full card numbers)
• Identity verification information (collected and processed by Stripe Identity for damage/theft protection)
• Communications between you and our team (SMS, email, chat)

We also automatically collect certain information when you use our website, including IP address, browser type, pages visited, and referral source.

3. How We Use Your Information

We use collected information to:

• Process and fulfill your rental requests
• Communicate with you about your rentals, quotes, and account
• Verify identity to protect against fraud, theft, and ensure insurance compliance
• Process payments and damage deposits
• Provide customer support
• Send service announcements, and — only with your separate express consent — promotional email messages (you can opt out anytime)
• Comply with legal obligations (tax reporting, insurance claims, etc.)
• Improve our website, services, and customer experience

4. Sharing of Information

We share your information only with third parties necessary to operate our business:

• Payment processors (Stripe) — to process payments and verify identity
• Accounting software (QuickBooks Online via Intuit) — to maintain accurate financial records
• Email + SMS providers (Resend, Twilio) — to deliver receipts, reminders, and communications you've consented to
• Insurance partners — if we need to file a claim related to your rental
• Government agencies — when required by law, court order, or to respond to lawful requests

We do not sell your personal information to third parties for marketing purposes.

5. Text Messaging (SMS) Program

Stanley Equipment Co. sends transactional and service text messages (SMS/MMS) to customers who provide their mobile number — including booking confirmations, contract and signature reminders, payment receipts, delivery and pickup updates, and customer-care replies.

• Consent: You opt in to text messages by checking a required, un-prechecked consent checkbox when requesting a quote or booking online at stanleyequipmentco.com, or by expressly agreeing verbally when speaking with our team. Simply providing your phone number does not enroll you in text messaging. Consent is not a condition of purchase.
• Message frequency: Message frequency varies based on your rental activity.
• Cost: Message and data rates may apply.
• Opt out: Reply STOP to any message to unsubscribe at any time. You will receive a final confirmation message.
• Help: Reply HELP for assistance, or contact us at (904) 861-6182.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. The categories of service providers we share data with to operate the messaging program (for example, our SMS provider Twilio) are described in the "Sharing of Information" section above and are contractually prohibited from using mobile opt-in data for their own marketing.

6. Data Retention

We retain your information for as long as needed to provide services and comply with legal obligations (typically 7 years for financial records, longer for active customers). You may request deletion of your data by contacting us, subject to legal retention requirements.

7. Data Security

We use industry-standard security measures to protect your information, including encrypted connections (HTTPS), secure third-party processors for payment and identity data, and role-based access controls on our internal systems. No system is 100% secure; if a data breach affecting your information occurs, we will notify you as required by applicable law.

8. Your Choices and Rights

You have the right to:

• Access the personal information we hold about you
• Request corrections to inaccurate information
• Request deletion of your information (subject to legal retention requirements)
• Opt out of marketing communications (reply STOP to text messages, click unsubscribe in emails)
• Receive a copy of your data in a portable format

To exercise these rights, contact us at the information below.

9. Cookies, Analytics & Advertising

Our website and rental system use cookies and similar technologies for essential site functionality, to measure how visitors use our site, and to support our advertising. When you visit, a short notice banner tells you we use these technologies and links back to this policy. We use the following third-party services:

• Google Analytics 4 (GA4) — aggregate website analytics (pages viewed, traffic sources, device type) so we can understand demand and improve the site. Google may set cookies to measure this. See Google's Privacy Policy.
• Google Ads — conversion measurement and remarketing, so we can see which ads lead to quote and booking requests and show relevant ads to people who have visited us.
• Meta Pixel (Facebook/Instagram) — conversion measurement and remarketing for our ads on Meta platforms. See Meta's Privacy Policy.

IP-based geolocation: These analytics tools may infer an approximate, city/region-level location from your IP address. We use this only in aggregate (for example, to see which service areas our traffic comes from) and do not use it to identify individual visitors.

Your choices (plain English): You can control or block these cookies through your browser settings; disabling them may affect some site functionality but you can still contact us and rent equipment. You can opt out of Google Analytics with the Google Analytics Opt-out Browser Add-on, manage Google ad personalization at Google My Ad Center, and adjust Meta ad preferences in your Facebook/Instagram account settings. Most browsers also let you send a "Do Not Track" or Global Privacy Control signal, and you can browse in a private/incognito window. We do not sell your personal information.

10. Children's Privacy

Our services are not directed to children under 18. We do not knowingly collect personal information from children. If you believe a child has provided information to us, please contact us so we can delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Material changes will be communicated via email or a notice on this website.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, contact us: